Fashion stills for “On New Terms”, a film noir project for SHOWstudio.com.  I was Chief Lighting Tech and Still Photographer for the project.

THE PROJECT

New York based director Ramon J. Goñi partners up with SHOWstudio to create a story that explores the ominous space between the real and the imagined and the void that exists between life and death. 

Traversing the landscapes of film noir, high fashion, and vintage glamour, Goñi wishes to explore the cinematic gray area between the realms of romance, passion, and mortality all through the smoky mirrors of past and present and obscured fantasy and reality. 

The production will challenge and provoke the feelings of unease that film viewers endure when faced with the death of their hero or heroine, reflecting their own fear of death itself, and the unsettling finish to a film that leaves viewers to question “what’s next?” 

The artistic approach to the subject of death, through the new genre of the so-called fashion film, goes beyond mortality itself and onto social critique of the blurred boundaries between arts, commerce and fashion. Goñi declares the death of those boundaries with the rise of the online commentary, blogs and creative content creation. 

What’s art, commerce or fashion is in the eye of the beholder. 

WHERE IT’LL BE PUBLISHED 

This short film was commissioned by fashion and documentary photographer Nick Knight for SHOWstudio Gallery in London. It’ll be part of their summer series in which artists from around the globe explore death using and interweaving various media – blending fashion, art, film, and photography into a series of unique and complex works. 

SHOWstudio has long served as a forum and platform for the genre of fashion film, advancing its very form and function, and allowing artists to stray from convention and into the avant-garde.